You have something
the world cannot find anywhere else.

A lived story that is uniquely yours. A way of seeing, feeling, and making sense of things that only you can bring into form. And yet, every time you try to share it, something in you contracts. Your body tightens. Your breath becomes shallow.

Not because you are doing something wrong. But because the way you have been taught to show up online was never designed for you or for the kind of work you are here to share.

There's another way in

The projects that create the deepest connection are not simply well marketed.They are deeply rooted.

I work with creatives and visionaries whose work feels too human, too alive to remain unspoken.

My approach is rooted in somatic awareness and brand energetics: the belief that your work must first be felt in your body before it can truly land in the world and be felt by others.

Here, the work begins with your inner foundations: reconnecting with your vision and tuning into the frequency of what wants to emerge. From there, it moves through storytelling and visual language for your social media presence and creates spaces for genuine connection through digital experiences. Only then does it travel outward through PR and media outreach.

A journey that translates what you carry into a presence that can be seen, felt, and found by the people it was always meant for.

I call it The Collective Roots Journey: a five-stage path that honours the natural sequence your creative work wants to unfold, from the inside out.

Let's start the journey

Most people start with visibility.

I start with YOU.

ROOT
Foundations
We reconnect you with what you carry: listening to your body, tending your inner world and tuning into the frequency of what wants to emerge.
EXPRESS
Storytelling
We give language to what lives within your work so your message can be heard the way it was always meant to be.
EMBODY
Brand Design
We shape a visual world that reflects the essence of your work, creating a presence that people can sense before they even read a word.
CONNECT
Experiences
We design spaces where people can gather around your work, find themselves in it, and feel part of something that matters.
EXPAND
PR & Visibility
Through thoughtful PR and rooted visibility, your work reaches beyond your own platform and enters the spaces where it naturally belongs.
Explore the journey

A five-stage journey that follows the natural way

your creative work wants to unfold, from the inside out

Discover your

creative season

Before we work together, it helps to know where you are. This short quiz will help you identify your current creative season and point you toward the part of the journey that is most alive for you right now.

Take the quiz

  • "Rarely have I encountered in a professional context someone as aligned as Charlotte in her mission. She doesn’t need to say it, you feel it in the way she listens, in the sensitivity and intelligence she brings when she gives language to your story. It is as though she has read you more deeply than you have read yourself. Charlotte works from the heart, and you can feel that in everything she does."

    Louise, Founder of Incantation & Co

  • “I never thought I would work with a PR consultant because I assumed most of them would be too pushy and not aligned with the energy I want in my business. But Charlotte completely changed that perception. She has a unique way of helping you connect with your brand in an embodied, authentic way.”

    Beatrice Nespega, Artist and Creativity Coach

  • “Charlotte is incredibly motivated, kind, and a joy to work with. She brings her values and her own practices into her work, which I believe makes a difference. She understood the intention and potential of my project within a short amount of time, and set out to secure 10 relevant media features. Thanks to her work, I was almost overwhelmed by the response from media outlets and podcasts! So be aware, if you hire her, prepare for her work to be more successful than you expect!”

    Nora Wilhelm, Founder of Parayma & the well

  • “I was deeply moved by the sensitivity, precision, and beauty of Charlotte’s work. She captured the very essence of what we wished to express and brought our ideas to life in the most beautiful way. I wholeheartedly recommend her work, it truly comes from the heart.”

    Chloé Mason, Co-Founder of FEEL

  • “Charlotte has been an absolute pleasure to work with. Her work is defined by integrity, passion, and honour. The results of the campaign she led for us were outstanding, and she made every effort to go above and beyond. Her work ethic is second to none, and her passion for telling people’s stories, sharing their message, and impacting culture with positivity is evident in all she does.”

    Joshua Luke Smith, Founder of Orphan No More

  • "Charlotte is changing the face of the industry one artist at a time by investing in people over product. Charlotte has a special gift to be able to see who an artist is and communicate that clearly to multiple audiences. I'm so grateful for what Charlotte has done for me and my career"

    Joy Oladokun, Grammy-nominated singer/songwriter

Before anything blooms, the roots

need to trust

the soil.

We root before we rise

A 7-week self-paced journey for creatives and changemakers who want to tend to what lives beneath their work, before it is asked to be seen.

Across seven reflective workbooks and ten guided audio practices, you’ll move at your own pace, reconnecting with your creativity, your nervous system, and the deeper roots of your work. Everything is gathered in one simple Notion space you can return to whenever you need to slow down, reconnect, or begin again.

If you’re feeling called to begin,
early-bird pricing is available now.

Begin the journey
Charlotte, founder of Collective Roots PR, brand strategist for creatives

For as long as I can remember, I have been drawn to the invisible thread that connects us. The moments of communion that break through the noise and the loneliness. When we feel, even briefly, that we belong to one another.

Like trees in a forest, we too are connected beneath the surface. I witnessed it in the music industry, where strangers gathered and left changed, moved by the same melody. I found it again in my own healing, when I turned inward and met others wanting to go deeper, to tend something the surface world had no language for. The thread was always the same. I think of it as a golden current moving through our roots beneath the surface, seeping into the cracks, reviving what was never truly lost.

Collective Roots PR was born from this. I believe your work carries a frequency meant to find the people it resonates with most. Not by pushing louder, but by going deeper first, until your roots are strong enough to carry your message to those who recognise it as their own.

Read My story

The Rootkeepers